Strategic & Creative Designer
Projects
Fa.Bene | UX Case
Challenge of the UX course, where the challenge was to create a solution for "How to help young adults to have the habit of healthy eating?". The solution, Fa.Bene app, comes from an extensive research process on the subject, qualitative and quantitative research with the target, following the design thinking method to understand the pain of young people and create the most appropriate solution. The app is a subscription service where the person receives the frozen or fresh ingredients to prepare the meal, easy and practical recipes that are ready in up to 30 minutes.

Easter 2022 | Campaign Design
Leading the design project for the Easter 2022 Campaign, with several new products as well as redesigns. Responsible for creating the design concepts with the agency considering the consumer needs.

Panettones 2021 | Design Adaptation
Leading the design project for the 2 new products of Panettones for the 2021 campaign, developing the appetite appeal with photo studios as well.

Receitas Nestlé | Branding
Design of the Receitas Nestlé logo and branding. Creating a brand guide/brand book for the company and its applications on packagings.

MinasBread | Branding
Redesign of the logo and packaging of the cheese bread brand, to deliver more natural and quality with the packaging. Keeping in mind the client had the challenge of only being able to have 3 colors and a wide variety of products.

Talento | Color & Prepress
Managing the production of the new products within the Talento portfolio. Participated actively selecting the packaging finishes and pantones due to the wide array of colors already used with the other varieties.

Vendify | Branding & Packaging
Packaging Design for a mini market brand for their Cheese Bread product.

Insight Ventures | Website Wireframe
Website wireframe for a Venture Company, where the client needed to showcase the brands with a brief description and direct users to the brand websites.

Homefoods | App Wireframe
Responsible for developing the design wireframe of the app Homefoods, for autonomous cooks and people seeking a nice meal. Having the option to order food on demand or program a food delivery service.

Sun Carlos | Branding
A Branding project for a New Year’s Party.
A brand that brings the fun, summer and youthful vibe of the friends that created the project.

Juntos+ | APP Communications
Development of strategic communication pieces for customers (B2B) of exclusive promotions and presentation of the platform's product portfolio.







